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  • Is it cost-effective to outsource my social media video needs to you?
    Absolutely! The time and effort it takes to keep up with trends, create ideas, film content, edit footage, post content and maintain your social media page represents a monetary cost to you, as your time could have been spent on other areas of your business. Alternatively hiring a new team member in house will mean you have to find, hire and train them as well as being more of a long-term commitment for you. Moreover, if that member of your team leaves, you have to go through the stress of finding, recruiting and training new staff all over again. And if you’re doing all the social video marketing yourself, again there’s an opportunity cost to your time; you aren’t able to spend time working on your business to grow it as you’re bogged down with the marketing side of it. In contrast, by outsourcing your social video marketing to a professional, specialist agency with a proven track record, you can be confident of a quality service with high results – leaving you with the time and financial freedom to spend on growing other areas of your business.
  • When will I start to see results?
    Once you’ve outsourced your social video marketing to us, we usually start getting results from the first month of posting content. However, it’s important to bear in mind that there’s a natural learning phase within the first three months of working together. We need to post at least 90 videos to gather enough data and experience in order to optimise the process our video marketing strategy.
  • My audience is in a niche demographic – are you able to reach them?
    Every client receives a bespoke social media strategy, tailored to their audience through extensive research. During the onboarding process, you will be required to spend some time with me to help me understand your audience and align the strategy to your goals. We use tried and tested techniques to work the algorithm and appeal to your audience however niche they may be.
  • How do you understand what videos my brand needs?
    When I onboard a new client, the first thing I start with is a strategy workshop. I will spend an hour with you asking you our carefully curated list of in depth questions that help me understand your brand, your audience and what you're looking to achieve. Using this information, I then spend a lot of time deeply researching to come up with an overall strategy for your brand and create ideas that will help your business achieve your goals.
  • Do you film the content for my business?
    Cherry On Top Agency offers a completely Done For You package meaning not only do we create a strategy and short-form video ideas for your brand, we also go out and film the content, book locations, hire influencers and edit the content together for you.
  • Will videos be posted under our brand name?
    Yes! We offer a completely white label service. Videos will be posted through your brand's social media account under your name. There will be no mention of our name on the post and no need for tagging us either so viewers will think it's come from your in-house marketing team.
  • How long does it take you to create a video?
    I'm afraid this is a "how long is a piece of string" kinda question. Depending on the complexity of the video it could take anywhere from forty minutes to 2 hours. But we will always agree on a delivery schedule and time frame so we can meet any deadlines you may have.
  • How can I get in touch with you?
    You can either use the contact form here or send an email to: francesca@cherryota.co.uk
  • Is TikTok just for young people?
    Actually age ranges are now pretty spread out and users are becoming more diverse. Here are the stats for 2022: Ages 10-19 are 25% of users. Ages 20-29 are 22.4% of users. Ages 30-39 is 21.7% of users. Ages 40-49 is 20.3% of users. Ages 50+ are 11% of users.
  • Is my business too boring for TikTok?
    No business is too boring for TikTok, all it needs is a little Cherry On Top creativity to market it in a fresh, exciting way. We’ve seen all sorts of businesses on TikTok you wouldn’t expect such as: Pool cleaning (https://www.tiktok.com/@thep00lguy?lang=en) Dentists (https://www.tiktok.com/@tooth.mechanic?lang=en) Estate agents (https://www.tiktok.com/@luxuryhomehub)
  • How will Tiktok benefit my business?
    We’ve found that TikTok videos are giving brands an increase in quality leads by 66%. So if you're looking to: Generate new and consistent leads Reach wider audiences than on any other platform Appeal to a modern market Get ahead of your competitors Then this is your sign to get started with TikTok today!
  • Can you target a specific audience and location with TikTok?
    One of the things that makes TikTok so unique and so valuable to brands, is its interest based algorithm which means being able to reach a massive audience without having a huge following. TikTok does the hard work for you by understanding each individual’s interests and targeting the right audience for your content. Another great thing about TikTok is its use of SEO within the app meaning well thought out captions and hashtags can go a long way to help you reach your target market.
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